Crédit Agricole

Lead Environment-DMP

On this campaign for the bank "Credit Agricole", I was in charge of the environment. There are 5 commercials showing different bank services. The director came with really precised conceptArts.

We made different photo shoot to get references: an outside market in south of France, a huge crossroad in Paris, harbour in Belgium, etc... We used it to texture our models and to create the DMP. Nuke was a precious asset for us. We used its projection setupp to render our DMP.

In order to make the campaign famous, it was decided to use the Sean Connery picture as an icon. A Digital Double of him has been made for the occasion. We blended motion capture and animation for the lypsinc.

Below are the 5 commercials:

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and here is a makingOf of few shots and an edit comparing the concept to the final version:

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